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苏泊尔虚假广告被罚,民营企业广告风险几何?

文章来源:河南民营经济发展服务中心  发布时间: 2018-12-02 17:54:44  责任编辑:alldowell.com
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JINRI,SHANGHAISHICHANGJIANDUGUANLIJUGONGSHILEYIZEXINGZHENGCHUFAGONGGAO。ZHEJIANGSUBOERJIADIANZHIZAOYOUXIANGONGSI(YIXIAJIANCHENGSUBOER)YINWEIFAN《GUANGGAOFA》DIERSHIBATIAODI(ER)XIANGGUIDING,FABUXUJIAGUANGGAO,BEICHUYIGUANGGAOFEIYONG4BEIFAKUANDEXINGZHENGCHUFA,FAKUANJINEYUEWEI348WANYUAN。

ZUOWEIGUONEIZHIMINGDECHUFANGJIADIANPINPAI,JINGYESHEJIXUJIAGUANGGAO,KEWEISHIDIANFULEDAZHONGYINXIANG。

手机棋牌提YUANLAI,2018NIAN10YUEDAO11YUEQIJIAN,SUBOERCENGZAIDIANSHISHANGBOCHULEYITIAO“SUBOERQUANJINGYINPOBIJI”DEGUANGGAO,XUANCHENG:QUANJINGYINPOBIJIYUNXINGSHISHIZHONGJINGYIN。DANSHIJIQINGKUANGBINGFEIRUCI,GAIGUANGGAODUIBOCHUDEPOBIJIYUNXINGSHENGYINJINXINGLEDAFUDUDEJISHUCHULI。

GUANGGAOQIANJIMIAO,ZHANSHILESUBOERLINGYIKUANPOBIJI(XINGHAO:JP01-1500)YUNXINGDEHUAMIAN,FANGDALEGAIKUANPOBIJIYUNXINGSHENGYIN,HUNRUCHONGJIZUANDESHENGYIN,JIANGQIXINGRONGCHENGLEZHUANGXIUXIANCHANGBANDECHAONAO。ERZAIGUANGGAODEHOUJIMIAO,CHUXIANLEBADANMURENHEHETAORENDENGJIANGUOFANGRUQUANJINGYINPOBIJIZHONGYUNXINGDEHUAMIAN,QUEJINHUWUSHENG。

DANSHIJIQINGKUANGSHI,ZAIXIANGTONGGONGKUANGXIA,GAIKUANPOBIJIZUIGAOYUNXINGZAOYINZHIWEI89.1FENBEI,ERFANGRUBADANMURENHEHETAORENDEPOBIJI(XINGHAO:JP96L-1300HEJP98LV-1300)YUNXINGZAOYINZHIFENBIEWEI72FENBEIHE78.4FENBEI。ZAILIANGZHESHUZHIXIANGCHABUZU20FENBEIDEQINGKUANGXIA,GUANGGAOZHONGQUEZHANXIANCHUZHUANGXIUXIANCHANGTONGJINHUWUSHENGHUANJINGDEDUIBI,TONGCHANPINDEZHENSHIXINGNENGYANZHONGBUFU。

CIWAI,GUANGGAOZHONGDE“QUANJINGYINPOBIJI”“GAOSUPOBI,SHIZHONGJINGYIN”DENGGUANGGAOYONGYUYETONGSHIJIBUFU。

手机棋牌提JUDIAOCHA,SUBOERSUOWEIDE“JINGYIN”JINZHIPOBIJIZAIZUIDIDANGWEIJIAOBANCHUNNIUNAIDEZAOYINXIAOYU60FENBEI,ERJINGYANGPUQUSHICHANGJIANGUANJUWEITUOJIANCE,XIANGGUANPOBIJIZAIZUIGAOJIAOBANDANGWEIYUNXINGDEZAOYINDADAO77.2FENBEIZHI81.5FENBEI,CHAOGUOWOGUOXIANXINGDE《SHENGHUANJINGZHILIANGBIAOZHUN》DUIYUJUMINQUNEIHUANJINGZAOYINDEXIANZHIYAOQIU,SUBOERQUEDUICIDANGYUNXINGDEZAOYINBIERBUTAN。

ZHEIBUSHIJINQIYINXUJIAXUANCHUANBEICHUFADEWEIYIYIJIAZHIMINGPINPAI。11YUE25RI,ZHONGQINGSHISHICHANGJIANDUGUANLIJUGONGBUDESHIDAXUJIAWEIFAGUANGGAODIANXINGZHONG,ZHIMINGHUAZHUANGPINPINPAIOULAIYA(ZHONGGUO)YOUXIANGONGSIYINGUANGGAOWEIFABEIZHONGQINGSHIJIANGBEIQUSHICHANGJIANDUGUANLIJUZUOCHUXINGZHENGCHUFA,FAKUAN200000YUAN。

JUXI,OULAIYA(ZHONGGUO)YOUXIANGONGSIZAIZHONGQINGMOUBAIHUOYOUXIANGONGSIDE“OULAIYA”ZHUANJUFABUYINSHUAPINGUANGGAO,QINEIRONGHANYOU“WULUNNIANLING、WULUNJIFUZHUANGTAI,8TIANJIFUYOURUXINSHENG”,“ZHONGRENJIANZHENG8TIANQIJI、JIFUWENTIYIBINGJIEJUE 68800RENYIJINGJIANZHENGQIJISHUIDAILAIDEJIFUXINSHENG”DENGYONGYU。BEIRENDINGWEIXUGOUSHIYONGSHANGPINDEXIAOGUO,WEIFANGUANGGAOFA。

ZHIDEYITIDESHI,JINNIAN10YUE,SHANGHAISHISHICHANGJIANDUGUANLIJUYERENDINGOULAIYAFABUXUJIAGUANGGAO。SHIGEYIGEYUE,OULAIYAZAICIBEIZHONGQINGSHISHICHANGJIANDUGUANLIJURENDINGFABUXUJIAGUANGGAO。

RUJIN,GUANGGAOZUOWEIQIYEDEYIZHONGZHONGYAOXUANCHUANSHOUDUAN,YICHENGWEIQIYECANYUSHICHANGJINGZHENGDEPAITOUBING,SHENZHICHENGWEIQIYEXINGXIANGDEZHONGYAOXUANCHUANCHUANGKOU,QIJUDADEZUOYONGYIJINGSHOUDAOSHEHUIDEGUANGFANRENTONG。MINYINGQIYEXIANGYAOZHUANGDAFAZHANDOUBIMIANBULEHEGUANGGAODAJIAODAO。

HENANSHENGMINYINGJINGJIFAZHANFUWUZHONGXINZHUREN、ZISHENFALVZHUANJIACHENXIAOJIESHUO:MIANDUISUBOERHEOULAIYAZHEIYANGDEQIANCHEZHIJIAN,MINYINGQIYESHOUXIANYINGGAILEJIEDESHIXUJIAGUANGGAODEDINGYI,CAINENGJISHIZICHADUIWAIGUANGGAOXUANCHUAN、SHANGPINBAOZHUANGDENGSHIFOUCUNZAIWENTI,BINGZUOCHUXIANGYINGDEZHENGGAI,BIMIANXIANGGUANFALVFENGXIAN。

YI、XUJIAGUANGGAODEDINGYI

JINGYINGZHEZAIXIAOSHOUSHANGPINJITIGONGFUWUGUOCHENGYIBANDOUYAOYIGESHIGEYANGDEFANGSHIJINXINGGUANGGAOXUANCHUAN,RUGUANGGAOXUANCHUANBUDANGJIUKENENGBEIRENDINGWEIXUJIAGUANGGAOHUOFALVFAGUIJINZHIDEQITAQINGXING。

GENJUXIUDINGHOUDE《GUANGGAOFA》DIERSHIBATIAO:GUANGGAOYIXUJIAHUOZHEYINRENWUJIEDENEIRONGQIPIAN、WUDAOXIAOFEIZHEDE,GOUCHENGXUJIAGUANGGAO。

手机棋牌提GUANGGAOYOUXIALIEQINGXINGZHIYIDE,WEIXUJIAGUANGGAO:

手机棋牌提(YI)SHANGPINHUOZHEFUWUBUCUNZAIDE;

(ER)SHANGPINDEXINGNENG、GONGNENG、CHANDI、YONGTU、ZHILIANG、GUIGE、CHENGFEN、JIAGE、SHENGCHANZHE、YOUXIAOQIXIAN、XIAOSHOUZHUANGKUANG、CENGHUORONGYUDENGXINXI,HUOZHEFUWUDENEIRONG、TIGONGZHE、XINGSHI、ZHILIANG、JIAGE、XIAOSHOUZHUANGKUANG、CENGHUORONGYUDENGXINXI,YIJIYUSHANGPINHUOZHEFUWUYOUGUANDEYUNNUODENGXINXIYUSHIJIQINGKUANGBUFU,DUIGOUMAIXINGWEIYOUSHIZHIXINGYINGXIANGDE;

(SAN)SHIYONGXUGOU、WEIZAOHUOZHEWUFAYANZHENGDEKEYANCHENGGUO、TONGJIZILIAO、DIAOCHAJIEGUO、WENZHAI、YINYONGYUDENGXINXIZUOZHENGMINGCAILIAODE;

手机棋牌提(SI)XUGOUSHIYONGSHANGPINHUOZHEJIESHOUFUWUDEXIAOGUODE;

手机棋牌提(WU)YIXUJIAHUOZHEYINRENWUJIEDENEIRONGQIPIAN、WUDAOXIAOFEIZHEDEQITAQINGXING

手机棋牌提JINGYINGZHEZAIGUANGGAOXUANCHUANZHONGZHIYAOSHEJIYISHANGNEIRONGDE,JIUKENENGBEIRENDINGWEIXUJIAGUANGGAO,BINGSHOUDAOXIANGYINGCHUFA,YANZHONGDEHAIKENENGGOUCHENGXINGSHIFANZUI。

ANZHAOXIUDINGHOU《GUANGGAOFA》,DAZHIKEFENWEIYIXIAJILEI:

1.JUEDUIJINZHISHIYONGDE:ZUIGAOJI、ZUIJIA、ZUIMEI、ZUIYOUXIU、ZUIXIANJIN、ZUISHISHANG、ZUISHOUHUANYING、DINGJIAN、ZHONGJIDENG;

2.XIANGDUIJINZHISHIYONGDE:DIYI、DINGJI、ZUIGAO、ZUIXIN、ZUIDA、ZUIXIAO、ZUIDUO、ZUIZAO、ZUIXIAN、JINPAI、GUANJUN、WANGPAI、DUJIA、QUANQIUSHOUFA、QUANGUOSHOUJIA、QUANWANGSHOUFA、OUMEIFENGFAN、HUANGJIADIANFAN、GONGTINGYUYONG、LVSETIANRANDENGYONGYU,RUYOUSHISHIYIJUQIENENGWANZHENGQINGCHUBIAOSHI,YOUXIANGYINGDEZHENGJUZHENGMING,BUZHIYINRENWUJIEDE,ZEYUNXUSHIYONG。

NEIMEMINYINGQIYEZAIGUANGGAOXUANCHUANZHONGMIANLINZHESHENMEYANGDEFALVFENGXIANNI?

手机棋牌提ER、MINYINGQIYESHEXIANFABUXUJIAGUANGGAO

KENENGCHENGDANDEZEREN

1、MINSHIZEREN

GENJU《XIAOFEIZHEQUANYIBAOHUFA》DIWUSHIWUTIAODIYIKUAN:"JINGYINGZHETIGONGSHANGPINHUOZHEFUWUYOUQIZHAXINGWEIDE,YINGDANGANZHAOXIAOFEIZHEDEYAOQIUZENGJIAPEICHANGQISHOUDAODESUNSHI,ZENGJIAPEICHANGDEJINEWEIXIAOFEIZHEGOUMAISHANGPINDEJIAKUANHUOZHEJIESHOUFUWUDEFEIYONGDESANBEI;ZENGJIAPEICHANGDEJINEBUZUWUBAIYUANDE,WEIWUBAIYUAN。FALVLINGYOUGUIDINGDE,YIZHAOQIGUIDING"。JINGYINGZHETIGONGSHANGPINHUOZHEFUWUYOUQIZHAXINGWEIDE,XIAOFEIZHEKEYIANQIGOUMAISHANGPINDEJIAKUANHUOZHEJIESHOUFUWUDEFEIYONGDESANBEIYAOQIUJINGYINGZHEPEICHANG,BUZUWUBAIYUANDE,ANWUBAIYUANJISUAN,RUZAOCHENGXIAOFEIZHEQITASUNSHIDEJINGYINGZHEYINGJIYUXIANGYINGDEPEICHANG。

手机棋牌提SHANGWENZHONGDEQIZHAXINGWEIJUTIRUXIA:

手机棋牌提GENJUGUOJIAXINGZHENGGUANLIZONGJUFABUDE《QINHAIXIAOFEIZHEQUANYIXINGWEICHUFABANFA》DISHILIUTIAO:

JINGYINGZHEYOUBENBANFADIWUTIAODI(YI)XIANGZHIDI(LIU)XIANGGUIDINGXINGWEIZHIYIQIEBUNENGZHENGMINGZIJIBINGFEIQIPIAN、WUDAOXIAOFEIZHEERSHISHICIZHONGXINGWEIDE,SHUYUQIZHAXINGWEI;

JINGYINGZHEYOUBENBANFADIWUTIAODI(QI)XIANGZHIDI(SHI)XIANG、DILIUTIAOHEDISHISANTIAOGUIDINGXINGWEIZHIYIDE,SHUYUQIZHAXINGWEI;

手机棋牌提DILIUTIAOJINGYINGZHEXIANGXIAOFEIZHETIGONGYOUGUANSHANGPINHUOZHEFUWUDEXINXIYINGDANGZHENSHI、QUANMIAN、ZHUNQUE,BUDEYOUXIALIEXUJIAHUOZHEYINRENWUJIEDEXUANCHUANXINGWEI;

手机棋牌提(BA)KUADAHUOYINMANSUOTIGONGDESHANGPINHUOZHEFUWUDESHULIANG、ZHILIANG、XINGNENGDENGYUXIAOFEIZHEYOUZHONGDALIHAIGUANXIDEXINXIWUDAOXIAOFEIZHE;

(JIU)YIQITAXUJIAHUOZHEYINRENWUJIEDEXUANCHUANFANGSHIWUDAOXIAOFEIZHE。

JIEHEXIUDINGHOU《GUANGGAOFA》DIERSHIBATIAOKEZHI,JINGYINGZHEFABUXUJIAGUANGGAOCHULENENGZHENGMINGZIJIBINGFEIQIPIAN、WUDAOXIAOFEIZHEYIWAIDOUGOUCHENGQIZHAXINGWEI,XIAOFEIZHEJIUYOUQUANANZHAOANQIGOUMAISHANGPINDEJIAKUANHUOZHEJIESHOUFUWUDEFEIYONGDESANBEIYAOQIUJINGYINGZHEPEICHANG,BUZUWUBAIYUANDE,ANWUBAIYUANJISUAN。RUZAOCHENGXIAOFEIZHEQITASUNSHIDEJINGYINGZHEYINGJIYUXIANGYINGDEPEICHANG。

YIJUYISHANGGUIDING,RUXIAOFEIZHEYIJINGYINGZHESHEXIANXUJIAGUANGGAOXUANCHUANYAOQIUPEICHANGDE,YINGANZHAOYISHANGFALVGUIDINGJIQITAXIANGGUANFALVFAGUIYUXIAOFEIZHEDIAOJIEHUOXIESHANGJIEJUE。RUSHEJISUSONGDE,JINGYINGZHEKETONGGUOLVSHIJIEJUEXIANGYINGDEJIUFEN。TONGSHIJINGYINGZHEYINGJISHIDUIXUJIAGUANGGAODENGXINGWEIZUOCHUZHENGGAI。

2、XINGZHENGZEREN

GENJUXIUDINGHOUDE《GUANGGAOFA》DIWUSHIWUTIAODIYIKUAN:WEIFANBENFAGUIDING,FABUXUJIAGUANGGAODE,YOUGONGSHANGXINGZHENGGUANLIBUMENZELINGTINGZHIFABUGUANGGAO,ZELINGGUANGGAOZHUZAIXIANGYINGFANWEINEIXIAOCHUYINGXIANG,CHUGUANGGAOFEIYONGSANBEIYISHANGWUBEIYIXIADEFAKUAN,GUANGGAOFEIYONGWUFAJISUANHUOZHEMINGXIANPIANDIDE,CHUERSHIWANYUANYISHANGYIBAIWANYUANYIXIADEFAKUAN;LIANGNIANNEIYOUSANCIYISHANGWEIFAXINGWEIHUOZHEYOUQITAYANZHONGQINGJIEDE,CHUGUANGGAOFEIYONGWUBEIYISHANGSHIBEIYIXIADEFAKUAN,GUANGGAOFEIYONGWUFAJISUANHUOZHEMINGXIANPIANDIDE,CHUYIBAIWANYUANYISHANGERBAIWANYUANYIXIADEFAKUAN,KEYIDIAOXIAOYINGYEZHIZHAO,BINGYOUGUANGGAOSHENCHAJIGUANCHEXIAOGUANGGAOSHENCHAPIZHUNWENJIAN、YINIANNEIBUSHOULIQIGUANGGAOSHENCHASHENQING。

DIQISHITIAO:YINFABUXUJIAGUANGGAO,HUOZHEYOUQITABENFAGUIDINGDEWEIFAXINGWEI,BEIDIAOXIAOYINGYEZHIZHAODEGONGSI、QIYEDEFADINGDAIBIAOREN,DUIWEIFAXINGWEIFUYOUGERENZERENDE,ZIGAIGONGSI、QIYEBEIDIAOXIAOYINGYEZHIZHAOZHIRIQISANNIANNEIBUDEDANRENGONGSI、QIYEDEDONGSHI、JIANSHI、GAOJIGUANLIRENYUAN。

GONGSHANGXINGZHENGGUANLIBUMENKEYIGENJUJINGYINGZHEWEIFADECHENGDU,YIFAKEZUOCHURUXIACHUFA:

手机棋牌提(1)ZELINGTINGZHIFABUGUANGGAO,CHUGUANGGAOFEI3-5BEICHUFA,GUANGGAOFEIYONGWUFAJISUANHUOZHEMINGXIANPIANDIDE,CHU20WANYUAN-100WANYUANFAKUAN;

(2)LIANGNIANNEIYOUSANCIYISHANGWEIFAXINGWEIHUOZHEQITAYANZHONGQINGJIEDE,CHUGUANGGAOFEIYONG5BEI-10BEIFAKUAN,GUANGGAOFEIYONGWUFAJISUANHUOZHEMINGXIANPIANDIDE,CHU100WANYUAN-200WANYUANFAKUAN,KEYIDIAOXIAOYINGYEZHIZHAO,CHEXIAOGUANGGAOSHENCHAPIZHUNWENJIAN;

(3)QINGJIEYANZHONGHAIKENENGXIANZHIJINGYINGZHEFADINGDAIBIAORENDANRENGONGSI、QIYEDEDONGJIANGAODENG。

手机棋牌提LINGGENJU《QINHAIXIAOFEIZHEQUANYIXINGWEICHUFABANFA》DISHIJIUTIAO:GONGSHANGXINGZHENGGUANLIBUMENYIZHAOFALVFAGUIJIBENBANFAGUIDINGDUIJINGYINGZHEYUYIXINGZHENGCHUFADE,YINGDANGJIRUJINGYINGZHEDEXINYONGDANGAN,BINGTONGGUOQIYEXINYONGXINXIGONGSHIXITONGDENGJISHIXIANGSHEHUIGONGBU。

GUANJIANCI:

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